Lord Sugar has been appointed by the government as ‘enterprise tsar’ to encourage more young people onto apprenticeships. His role, which is unpaid, will contribute to the government’s drive to deliver three million apprenticeships by 2020.
The billionaire Amstrad founder and front-man of The Apprentice TV series served as the previous Labour government’s enterprise champion in 2009.
He will go on a series of road show events across England to champion enterprise and apprenticeships and to encourage businesses to take on apprentices themselves.
Skills Minister, Nick Boles, said Sugar had “huge credibility” among young people and that he is ideally placed to encourage enterprise and apprenticeships among young people.
In last year’s summer budget, the government announced the introduction of the apprenticeship levy to increase the quality and quantity of apprenticeships in England.
Lord Sugar said:
I’m delighted to be taking on this challenge. I built successful business with the support of hundreds of talented young people who learned their skills on the job – exactly the kinds of skills you learn in an apprenticeship.
But not enough of our young people know about apprenticeships and what they offer, and too few feel empowered to set up their own business.
I’ll be travelling the length and breadth of this country to tell young people why apprenticeships are a great way for them to build their skills – and talking about the opportunities for starting their own business, hopefully instilling some entrepreneurial spirit.